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Circassian Fashion on Its Way to Italy

We are pleased to announce that our activities in Milan are successfully expanding. We played a significant role in bringing the renowned Circassian designer Madina Khatsukova to Milan. For many years, she has been dedicated to creating the most intricate national dresses of the Caucasian peoples, primarily the Adyghe fasha—the traditional Circassian outfit. Madina Khatsukova is renowned for her masterful skill in the art of Adyghe gold embroidery. This technique, which Madina has perfected, involves the embroidery of intricate patterns using gold and silver threads. It requires exceptional precision, patience, and artistic taste. Khatsukova’s works are stunning in their elegance and attention to detail. Her embroideries bring to life traditional ornaments, including geometric shapes, floral motifs, and symbolic elements that reflect the richness of Adyghe culture.

We had an interesting meeting with Madina and also presented her works to our Italian partners, who were greatly impressed by the Adyghe fasha collection. This collection includes both women’s and men’s ensembles. The partners expressed numerous positive reviews and compliments. At this stage, we are actively working on launching Madina Khatsukova’s products in Italy.

We have revised our initial plans, which envisioned the creation of a classic line, and have decided to focus on a modern collection. Classic fashion is rarely used, usually only for special occasions like weddings, so we decided to emphasize contemporary design.

We are currently providing Italian designers with comprehensive information and developing a concept for fashion products with a Circassian accent. Our goal is to create unique items that combine Italian quality and Circassian aesthetics to offer a fresh perspective on fashion in Italy.

Stay tuned for our updates to be the first to know about the launch of the new collection!

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